In September 2020, we proudly became New Zealand Rugby's first ever Global Sports Nutrition Partner. However, our relationship with the All Blacks started 5 years before this when they first got in touch about buying our products to support their World Cup campaign - a hard one to forget. Since then, the All Blacks nutritionist, Kat Darry, has worked closely with us to ensure the supplements we provide meet their performance needs. This ultimately led to us entering into an Official Partnership in 2020.
During 2021, we combined the All Blacks' performance expertise and our 25 years of knowledge creating high quality supplements, to develop a range of protein and performance nutrition products, designed to help both the All Blacks players and the everyday consumer achieve their goals.
THE ALL BLACKS RANGE
WATCH: WHY THE ALL BLACKS CHOSE HEALTHSPAN ELITE
SUSTAINABILITY AT THE CORE
In our changing climate, sustainability was at the heart of every decision we made in developing the range.
CLEAN: All products use natural flavourings wherever possible, and are Informed-Sport approved.
LEAN: Ingredient lists were kept as short as possible with only science-backed formulations.
GREEN: Wherever possible, using recyclable packaging and sustainably sourced plant-based ingredients.