The Healthspan Elite All Blacks range: guiding principles

We use stevia, a natural sweetener, and natural fruit extracts in as many of our flavoured All Blacks supplements as possible. This ensures that each of our products has a delicious and natural taste.

We've kept artificial and synthetic additives to a minimum, keeping the ingredient list short with no unnecessary extras.

Products carrying the Informed Sport logo are tested for substances prohibited by the World Anti-Doping Agency (WADA), and are certified safe for competing athletes.

A top priority for Healthspan Elite and the All Blacks was finding ingredients to give the user the greatest possible benefit. The formulations used are backed by science to help you achieve your performance goals.

A product doesn't need to contain lots of sugar to taste great. We worked with manufacturers to keep sugar levels to an absolute minimum for a lighter and leaner sports nutrition range.

10 new protein products have been created for the range, including whey protein, vegan protein, clear whey protein isolate, mass gain protein and night time protein, as well as three new protein bars: a range that truly 'works for all'.

Our range of powders, from proteins to pre-workouts and creatine, are packed in fully recyclable LDPE pouches that use 85% less material than a standard plastic tub. Please contact your local council to see where to recycle LDPE.

More athletes are trying plant-based diets, so it was important to create products that are as inclusive as possible. Two-thirds of the Elite All Blacks range is suitable for vegans, from the CurraNZ blackcurrant extract to our vegan protein shakes and delicious HiLo protein bars.

We strive to source our ingredients responsibly and sustainably. For example, our fish oils have Friend of the Sea accreditation to ensure responsible fishing, and our plant-based Glucosamine HCl is made from corn, not shellfish.